The loo is a satirical comment on consumer culture. It aims to critique the materialism, and the role goods play in the construction of our identities. The browsing, selecting and purchasing of goods has become an incredibly important activity in contemporary culture.
As an artist I am fascinated by the array, complexity, and seduction of consumerism. I am equally aware of how insubstantial this façade is and I evaluate these concepts through my art practise.